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Trade News

We’ll be at this year’s London Vet Show on stand X10

The Petlife team will be exhibiting alongside Oxbow at the London Vet Show at the ExCel London on the 15th and 16th November.

The two-day conference-led exhibition is THE show to attend for any veterinary professional involved in any aspect of animal veterinary work and offers the biggest and most comprehensive range of veterinary suppliers in Europe, all under one roof.

Taking centre stage on the Petlife stand will be our range of Vetericyn Plus® VF products – a wound and skincare management system used for cleansing, irrigating and debriding wounds. From dermatology to post-operative care, the Vetericyn Plus® VF family of products provides an economical tool for a range of veterinary wound and skin care needs – and reduces the need for antibiotic usage.

Visit our stand X10 to claim a free Vetericyn sample!

For those specialising in small animal care, the Oxbow Animal Health range of premium products for small herbivores will also be on show. A leader in premium small animal nutrition, Oxbow partner closely with vets, scientists and other industry professionals, to create their large range of products, including Oxbow Fortified Feeds, Supplements and a wide variety of Hays; including the new and recently launched Hay Blends – a blend of Western Timothy and Orchard Grass to help provide enrichment.

Visit our stand X10 to pick up a free Oxbow Baked Treats sample and a free feeding syringe for Critical Care!

Also on display at the show will be

  • Cimicat & Welpi – The milk substitutes of choice for vets, breeders and other pet care professionals
  • Fungitraxx – Anti-fungal product to treat common pathogens in ornamental birds
  • Orniflox – Concentrated antibiotic to treat infections of the digestive and respiratory tracts in minor species

For more information about the London Vet Show click here and to set up a meeting, give us a call on 01284 761131



An award-winning PATS Telford for Petlife International sister company Harkers

Returning to the Telford International Centre for another year, Petlife International took its usual stand space on E40 on the 23-24th September to meet pet trade buyers from across the UK.

This year marks a special occasion for the team as they celebrate their 25th anniversary in the pet trade world. And to add to the celebrations, sister company Harkers won an award in the show’s New Product Showcase – winning the prize for the bird product with their Harkers 4 in 1 Soluble, beating some tough competition.

Harkers 4 in 1 Soluble is for the treatment and prevention of canker, coccidiosis, worms and external parasites (lice and mites), via the drinking water and reduces the need for administration of multiple medicines.

“This bird health product fulfils a need in the market, it is easy to administer and has clear instructions on usage. It will also have a long shelf life” PATS representative.

“We are thrilled to win the PATS New Product Showcase Award for best bird product – Harkers 4 in 1 Soluble for pigeons is the result of tireless research and innovation, and the award is recognition of all the hard work and dedication that the entire Petlife and Harkers team display on a daily basis” James Hancock, Sales and Marketing Director for Petlife and Harkers.

At the show the team also unveiled their 2018 Christmas Vetbed® range to visitors, featuring a charcoal with snowmen design, as well as a light blue with white and dark blue swirls and snowflakes and a catchy “I believe in Santa Paws” design – all being very well received.

The team are now gearing up for the London Vet Show 15-16th November at the ExCel, just before a busy Christmas period.


Petlife International heads to PATS Telford to celebrate its 25th year of business

Petlife International is celebrating 25 years in business in 2018 and welcomes customers old and new to their stand E40 at the September PATS show in Telford 23-24th September 2018

On display will be a comprehensive range of products including the 2018 Christmas Vetbed collection. A real treat for all well-behaved dogs, the range will include snowflakes with swirls, snowmen with paws, and “I believe in Santa Paws” too.

After an incredibly successful launch of the Vizlite reflective jacket for dogs last year Petlife will be supporting visitors to the stand with 25% off the current Vizlite trade prices and supplying POS support, including a free standing merchandising unit with an integrated video display.

Other favourites including the original Vetbed, Otodex Eardrops, Harkers and the Oxbow range of small animal products will also be on view, with special show offers including 5 + 1 free on all Vetbed rolls and pre-cut pieces and an extra 10% discount across the entire Oxbow range.

Plan your visit to PATS Telford here.


Petlife’s 10th year at Interzoo a success

This year saw Petlife’s 10th year at international pet industry exhibition, Interzoo. Taking place at Nuremberg in Germany over four days from 8-11th May, the event attracts around 39,000 trade visitors from more than 125 countries.

This year’s new format took place on Tuesday-Friday inclusive and worked well, with a steady and busy flow of visitors throughout the show across the four days. During these days the Petlife team were able to meet with retailers, wholesalers and manufacturers from more than 30 countries, including Germany, South Africa, USA, Chile, Czech Republic, Austria and Spain.

Star of the show was our Vetbed® with lots of interest in the range, however KarmaWrap, Vizlite jackets and Hotties were also very well received.

Since the event Petlife have agreed an exclusive distribution deal with a new partner based in South Africa, with a sizable first order placed. We are also hoping to convert a number of leads created at the show into orders over the next few weeks.

The show provided the team with a valuable opportunity to catch up with a number of existing accounts from across Europe and further afield, allowing us to show new products in our range including the latest Vetbed® designs, as well as to unofficially launch our 2018 range of Christmas Vetbed® designs.



Another successful PATS Sandown 2018

On the 20th-21st March the Petlife International team returned to the Surrey Hall on stand K13 at PATS Sandown 2018, showcasing new products as well as old favourites to current and new customers.

Our recently introduced Vetericyn Wellness Centre was very well received at the show after being featured in the show’s new product showcase, catching the eyes of both existing and new customers. There was also lots of interest in new Harkers products 4 in 1 Soluble and Harka-Dip, with orders placed at the event.

VizLite DT Dog Jackets were also popular, with lots of pre-interest in the display unit with integrated motion-sensing video display for Autumn 2018. KarmaWrap continued to grow in popularity with buyers as its anxiety-calming qualities once again impressed customers.

We always enjoy meeting customers face to face at events – allowing us to answer any questions first hand as well as showcase our full range of products. This week we will be exhibiting at is the BSAVA Congress 5-8th April at the Arena Birmingham, and we will return to PATS Telford on 23rd-24th September 2018




PATS Sandown 2018 – 20-21st March

Petlife International will once again be exhibiting at PATS Sandown on the 20th and 21st March. Returning to the Surrey Hall on stand K13, we’ll be showcasing old favourites with new designs as well as brand new products for 2018.

The latest designs of the UK’s number one pet bedding, Vetbed® will be on show including a quirky new design “Reserved For The Best Dog In The World”. The Harkers range of healthcare, hygiene and feed supplements for racing pigeons will also be showcasing two new products recently launched at the beginning of this year, 4 in 1 Soluble and Harka-Dip, alongside the Oxbow range of feeds, treats and supplements for small herbivores. The popular Vizlite® DT Dog Jacket will also be on display – featuring a light reflecting strip that doesn’t just reflect light but charges under any light source and emits it for up to 8 hours. The jacket is popular, being lightweight and extremely thermally efficient.

Taking centre stage on the stand will be a new and revolutionary product range on the market dealing with wound and skin care management, Vetericyn Plus®, which Petlife has recently become the UK distributor of. A safe and effective hypochlorous solution, Vetericyn mimics the response of an animal’s natural immune system to fight infection and accelerate healing time for wounds. Ideal for post-operative and dermatology care, the solution provides optimal healing conditions.

We look forward to seeing customers old and new at PATS Sandown; if you can’t make it but would like more information on any of the products mentioned, please give our sales team a call on 01284 761131.



Showcasing new products at PATS Telford 2017

Once again Petlife had a successful PATS Telford after catching up with current customers and meeting new ones at the show. It gave the team the opportunity to showcase brand new products, including the new Christmas Vetbed® design, the new Flecta Vizlite® DT dog jackets and the recently introduced Vetericyn Plus® range of wound and skin care management products – all were well received at the show.

Proving particularly popular with retailers was the new display stand for Vizlite® DT dog jackets, complete with motion sensing video display. The stand holds 30 jackets across all sizes and makes for an eye catching and prominent display, helping to maximise dog jackets sales throughout the Autumn and Winter months.

The team also enjoyed the opportunity to showcase the existing range of products including the full Harkers range of healthcare products for pigeons, Vetbed® Original and Oxbow Premium Products for small animals. Having the vast range of products on display helped the buying decision making for many customers and has given them an opportunity to ask any questions in person with the Petlife team.

Petlife are looking forward to returning to PATS Sandown in March 2018.



The original Vetbed® launches new Non-Slip Christmas design for 2017 

The festive season is just around the corner and with it brings cold and wintry weather. Suitable for all life stages of dogs, cats and house rabbits, Petlife International’s Non-Slip Vetbed® bedding range is the perfect solution for providing warmth and comfort, and the Christmas 2017 range is now available.

The range incudes a Snowman and paws design with a charcoal background, stockings and paws design on a green background, and new for this season, white snowflake design with a light blue background. The limited-edition bedding is wrapped with brand new festive packaging making it easier to display as well as easier for the consumer to identify on the shelf.

Manufactured in the UK from two types of specially developed polyester, Vetbed® is characterised by its higher bulk, greater resilience and heat retaining properties. The material also has unique draining capabilities to ensure pets remain dry and warm even if spillages or accidents occur. Not only that, the Vetbed® material is hygienic, non-irritant and non-allergenic.  The Christmas designs join the non-slip range, ideal for use on polished floors and tiles.

These unique benefits do not compromise the luxurious feel and comfort of the bedding, nor its durability. The bedding is fully machine-washable and can be washed time and time again, while still maintaining its comfort and strength.

Vetbed® is made in the UK and available from Petlife International. To find out more and to order the Christmas stock in time for a busy winter season, contact our sales team on 01284 761131.



Petlife International will be showcasing some exciting new products sitting alongside some old favourites at PATS Telford on stand E40.

New for 2017 and taking centre stage on the stand will be the award winning Vizlite® Jacket – which launched and was well received at PATS Sandown earlier this year and uses the latest UV light technology to provide high visibility for both dog and walker in all conditions and for hours; without the need for any batteries, electricity or wires. The coats are made from our Flectalon fabric which is lightweight and extremely thermally efficient. Vizlite® was voted favourite product by retailers at The Trust Pet Products Trade Show 2017.

As always, the full range of Vetbed® Original, Non-Slip and Gold will be available with great show offers and we’ll be revealing the 2017 Christmas Vetbed® collection which includes a new light blue design with white snowflakes.

For small animal buyers, the recently rebranded range of Natural Science supplements from Oxbow will also be on show as well as the newly launched Hay Blends. Bestseller Western Timothy and Alfalfa Hays, Simple Rewards Baked Treats and Pure Comfort bedding will also be on show.
The Harkers range of healthcare and hygiene products for racing pigeons will also be on the stand.

There will be exclusive PATS deals, only available when visiting our stand and across our full range – including money off and multi buy offers.
We look forward to seeing customers old and new at PATS, if you can’t make it but would like more information on any of the products mentioned, give our sales team a call on 01284 761131.


Cimicat® and Welpi® – new user-friendly pots introduced into the market

Leading milk supplement for cats and dogs of all ages, Cimicat® and Welpi® has been re-branded and re-packaged into new easy to use 250g tubs.

Cimicat® and Welpi®, Petlife International products, have been favourites with vets, breeders and others for many years as a natural food supplements for cats, dogs, puppies and kittens. Both products are safe, effective and a popular choice for hand rearing puppies and kittens and at later life stages for use as a supplement. They are also an important dietary addition for lactating queens and bitches, with essential scientifically proven ingredients for nutrition and growth.

The new plastic containers come in a convenient size and are both easy to store and use. The powder formula just requires the addition of water and the new packaging for both products comes with easy to follow directions on quantity to mix.

James Hancock, Sales and Marketing Director for Petlife International, “We have supplied Cimicat® and Welpi® as tried and tested milk supplements to the pet and veterinary industries for many years. The new look packaging contains the same premium ingredients, we have just made it a lot easier for our customers to use them and to store”

Recommended by vets, Cimicat® and Welpi® are tried and trusted brands. The new packaging will assist pet owners and professionals alike to provide essential nutrients through a milk supplement in a quick and less messy way.

To stock up on the newly re-packaged Cimicat® and Welpi® products, call our sales team on 01284 761131 or order via the website here.


Wonder Pigeon from Harkers – now available as a trial size

Harkers “Wonder Pigeon” a remedy designed to treat against intestinal bacteria is now available to purchase in a new 150gm trial size – allowing your customers to try the product before purchasing the larger 500gm or 1kg size.

Originally only available in the zoological market for intestinal diseases, it has been thoroughly tested on pigeons, producing astonishing results.

“Wonder Pigeon” contains a patented mixture of essential fatty acids (bound with glycerol to monoglycerides) with a natural antibacterial activity to kill intestinal bacteria fast and aid a speedy recovery.

Wonder Pigeon is designed to –

  • Aid in the correction of digestion
  • Increase the appetite
  • Improve recovery of the intestinal flora
  • Strengthen the natural resistance
  • Boost the immune system
  • Support the metabolism
  • Increase nutrient absorption

Wonder Pigeon can be used as an alternative for many medical and other products on the market. It is as close to a perfect solution as could possibly be. It improves digestion, conditioning and assists flight training. By improving digestion, it will promote overall condition. By administering a small daily dose up to 4ml, depending on the time of year, it will reduce the need for antibiotics and other medication. Wonder Pigeon is one of only a few products on the market that are effective against young bird sickness when used continuously.

Top Fanciers across the UK have been using Wonder Pigeon. Feedback so far includes a big improvement in plumage and general condition in birds given the product compared to birds who were not. Rounder and harder droppings were also noted.

B.R Holroyd Netherton, West Yorkshire has been using the product “I have used Wonder Pigeon during my breeding season. I had a 98% hatch rate and I am very pleased with the results. The young birds are strong and healthy, the droppings remain firm and the feathering of the birds is excellent. All my old, young and stock birds are in a healthy, good condition after using Wonder Pigeon and Hormoform and I intend on using both during the whole of the racing season”

“Without question, Wonder Pigeon from Harkers has got to be the finest and best product I have used these past 50 years, in breeding and racing pigeons. More to the point such tried and tested products can also be given in conjunction with Wonder Pigeon” Richard Boylin, French Pigeon Breeder.

“Wonder Pigeon is a great product, within two weeks of using I have seen a difference in the condition of my birds, their feather quality has improved and their general health is better, I have also not seen any young bird sickness since introducing” Mark Gilbert.

You can order the new 150gm trial size Wonder Pigeon direct from our sales team by calling 01284 761131 or by visiting the trade section of our website here. Wonder Pigeon is also available in a 500gm and 1kg size.

For more information on Wonder Pigeon or any of the Harkers range contact us on 01284 761131


New product launched wins award at the Trust Pet Products Show – Vizlite® Dual Technology Dog Jackets

Petlife International have improved their current range of Hi Viz dog jackets, incorporating new Vizlite technology; to increase visibility when walking dogs in the dark.

Petlife’s range of lightweight 3 in 1 Hi-Vis dog jackets are unique, made with a material which is produced in the UK, using NASA research and technology. The coats significantly outperform others on the market and have been a best seller through the pet trade, for several years. 2017 sees the introduction of new and innovative Vizlite® technology to further enhance the ability to keeping dogs safe on walks in the dark.

Petlife Vizlite® Dual Technology Dog Jackets incorporate two Vizlite strips on either side, which are charged in natural light in under 10 minutes and will glow In darkness for up to 8 hours thereafter – without batteries or electricity.

James Hancock, Sales Director at Petlife International, “We are constantly looking at innovative designs to improve our range of pet products. Incorporating Vizlite strips into our dog jackets will provide high visibility in all light conditions whilst continuing to keep dogs warmer for longer when out walking”

The new jackets were well received at the Trust Pet Products Trade Show, being announced as winner of the favourite product category and runner up in the most innovative product category. Trade buyers are encouraged to order stock now to piggy back off media exposure coming up and to avoid disappointment.      

The VizLite® DT Dog Jackets come in 11 different sizes to suit most dog breeds, shapes and sizes and are machine washable at 40°C. Orders can be placed by telephoning 01284 761131 or email


A busy PATS Sandown

Petlife enjoyed another successful PATS show recently, at Sandown; greeting customers old and new on their stand over the 2 days. A favourite on the Petlife events calendar, it always gives the team the opportunity to get out of the office and showcase new products alongside the existing range.

New products for 2017 included the Flecta Vizlite® DT dog jackets which picked up many new orders in readiness for the Autumn selling period, with customers pleased to see something truly unique and innovative launching at the show. Having the vast choice of Vetbed designs on display helped customers with their buying decision making and a new Oxbow floor display stand secured several new positions in customer’s retail premises over the coming months.

Petlife will be taking the exhibition stand to the PATS show in Telford later in 2017


PATS Sandown – 21-22 March

Petlife International will once again be exhibiting at PATS Sandown on the 21st and 22nd March. Returning to stand E8 in the Surrey Hall, we’ll be showcasing old favourites with new designs as wPATS SANDOWN 2016ell as brand new products for 2017.

On the Petlife stand, there will be the ever popular Vetbed® range alongside a brand-new design for the spring and the recently re-packaged Vetbed® Gold. Alongside this, the Oxbow range of feeds, treats and supplements for small herbivores as well as the Harkers range of healthcare, hygiene and feed supplements for racing pigeons, including two new products recently launched and well received, the 4 in 1 Spot On and Ridmite. An old favourite Safebed will be available as well as the Wipeout Household Flea Spray with a brand-new look.

Making its debut appearance at PATS, an exciting development on our already popular 3 in 1 Hi-Vis Dog Jacket to further enhance the ability to keep owners and dogs safe on winter walks, the ‘Petlife VizLite® Dog Jacket’. With a light reflecting strip that doesn’t just reflect light but charges under light, without electricity or batteries and emits it for up to 8 hours, whilst remaining lightweight and extremely thermally efficient.

We look forward to seeing customers old and new at PATS, if you can’t make it but would like more information on any of the products mentioned, give our sales team a call on 01284 761131.


Wipeout – an environmentally friendly product for the control of fleas in the household, is now available in a more user friendly bottle at a lower cost.  

Petlife International have recently taken production of their popular flea spray in house, allowing them to reduce costs and pass these savings onto both the trade aWipeout 500ml Spray Bottlend end user. The trigger spray replaces the original can packaging and gives the customers 66% more product at a lower cost.

A problem all year round, fleas particularly thrive in warmer conditions and are more likely to settle in their immediate environment – including furnishing and carpets. Surprisingly fleas on a pet represent only 5% of the flea population and this small amount is usually picked up by the pet from within the home. With the other 95% lurking in carpets and furniture it is therefore as important to treat the home as it is to treat the animal.

Chemicals have traditionally been used to control fleas and mites, triggering allergies, damaging materials and having a detrimental effect on the environment. Many conventional home treatments are slow to work, and do not stop pupae from hatching. As soon as one set of fleas is wiped out, new fleas develop and the problem continues – meaning you spend more money on treating the problem.

Wipeout from Petlife International is a pesticide free product which rewrites the way consumers can d
eal with pests in the home and on their pets. Wipeout seals adult fleas, eggs, larvae and pupae by engulfing them in a sticky trap of silicones – fleas and larvae are rendered helpless and immobile, whilst eggs and pupae are unable to hatch. This means that unlike other treatments, Wipeout is a firm favourite with many and is now even more environmentally and user friendly, as the original spray has been replaced with a trigger spray bottle; giving more coverage and at a lower cost to the user.

A quick spray around the home is all that’s needed to safely eliminate all fleas for at least six weeks, and there is no need to clear the area being treated. Coupled with a spot-on treatment given directly to pets, the problem should effectively be eliminated. Wipeout contains silicones which are completely safe and used in everyday household products and cosmetics.

Wipeout belongs to the Petlife family of innovative products which includes the original Vetbed – as recommended by vets across the globe.

To stock up on the newly re-packaged Wipeout, call our sales team on 01284 761131 or order via the website.


New Year – New Look …………..Vetbed® Gold has a makeover.

A favourite with the professional animal care industry for many years, Vetbed® Gold hVetbed Gold 2620 angled row
as been re-packaged to make it more user friendly for display purposes and to make it easier for the consumer to identify on the shelf.
The new header wraps wrap around the bed and replace the hanger and header card making it easier to display as well as giving the customer the opportunity to see and feel the quality themselves.
Petlife International, owners of the Vetbed® brand and range of products will also be introducing a new colour to the existing range – charcoal. Alongside the existing range of white, grey, blue, red and burgundy, the charcoal comes in the following sizes 18”x 14”, 26”x 20”, 37”x 28” and 50”x 30”, to suit all types of dogs – also available in 10 metre rolls.

Vetbed® Gold deveVetbed Gold 2620 charcoalloped out of the original V
etbed®. It has all the same benefits of the market leader, plus extra properties that make it particularly beneficial to the veterinary profession and domestic user alike.
Vetbed® Gold contains Ultra-Fresh®, a safe, non-toxic anti bacterium containing a silver additive integrated within the fibres that is safe, effective, durable and does not wash out. Over the lifetime of the bedding, it will provide effective control of bacteria, mould, mildew and fungi – often the cause of smells and odours – and help to create a more hygienic environment. In addition, because of its work against bacteria, dead skin (both human and animal) is prevented from decaying. This means that the common dust mite is starved, and consequently dies. This is a tremendous benefit to animals that are house dust mite sensitive, or that generally suffer from skin allergies.

To stock up on the newly re-packaged Vetbed® Gold call our sales team on 01284 761131 or order via the website.




PATS Telford 2016 

The Petlife 2016 Christmas Vetbed range was well received by visitors to the Telford PATS show. Red Snowflakes proved very popular with many and said aside from tempting customers to treat their pets to a fPATS 2016 TELFORDestive bed the design would be a great addition to Christmas window and instore displays. The cracking choice of seasonal designs takes nothing away from the quality customers have come to expect from the UK’s No. 1 and original Vetbed.

A brand new look for the entire range of Oxbow feeds for rabbits and guinea pigs grabbed the attention of many visit
ors passing the Petlife stand. A popular consensus from retailers at the show suggested they prefer the new shelf friendly packaging and the new brighter, more vibrant look.

The popular and unique 3 in 1 dog jacket, available in a choice of sizes, continues to grow in sales and particularly at this time of year as temperatures drop and the darker nights draw in. Smart customers are placing orders now, keen to take advantage of early season offers and to stock up before the cold, dark nights are really upon us!

As always PATS Telford is an exhibition the Petlife team would not miss – it is an excellent opportunity to catch up with friends old and new, and the perfect platform to launch new ranges to the trade.



PATS Telford 2016.

You can find Petlife International on stand E40, sitting alongside many old favourites we have a cracker of a showcase of unique and original festive Vetbed designs, for Christmas 2016. Visitors to PATS 2016 can take advantage of some great show offers including 5 + 1 free or buy 2 get 1 half price on all Vetbed rolls and pre-cut pieces. A firm favourite with dog and cat owners. Just one of many special offers exclusive to the stand at the show.

We will also be launching brand new, eye catching, packaging for the Oxbow range of fortified feeds for small animals. The new look is purposely designed to really stand out on the shelf whilst reassuring the content is still the favourite premium fortified feed for pet owners.

The stand is always a popular place for customers old and new to meet up. We hope to see you there on stand E40.


PATS Sandown 2016

A perennial favourite with the Petlife team, PATS Sandown 2016 once again confirmed its place as a ‘must attend’ event.

Launching the Christmas 2016 Vetbed designs as the clocks went forward for British summertime didn’t put the visitors to the stand off with plenty of interest from trade, particularly the red and white snowflake design.


Keeping up with latest current colour trends, the newest addition to the Vetbed range, purple with white hearts, bones and paw prints was the top seller from the huge range of colours and designs available in original Vetbed, Non- Slip and Gold.

Footfall was busy at the show with a good number of new customers, including many from overseas. Petlife supplies products worldwide and is a recognised brand in many overseas markets. Attending the show is as much about meeting existing customers as it is about building new relationships, old or new faces it’s always a pleasure.